The Truth About "Modern Marketing" and the 5 Things Entreprenuers Must Do to Succeed
Don't waste time and money using old world marketing strategies in today's AI driven world, they don't work anymore: follow these instead.
I'm shocked at the answer every time I ask anyone "Do you use AI for marketing?"
One in ten says NO, if not less. Why? "Because it's terrible, the answers are sh*t." Personally, I'm fine about the best kept marketing secret to stay... well... secret.
However for over the past 20 or more years, I've been a champion of the small business owner. I have been relentlessly committed to building bridges for low tech people to access and leverage technology that’s going to help them make money and succeed, and done right my friends, the AI answers are definitely not sh*t.
Ten years ago a business could get away with minimal digital engagement, but now modern marketing is not negotiable. The best news is, that while it might seem like a lot of work, it's also never been easier to create effective and amazing branding, and marketing campaigns.
I know, it's still sounds hard right?!
I am constantly trying to solve the question, "Why does a business owner need to learn how to market their business, or build their own website, when it's not their skill set?" Like personal trainers, marine interior decorators and accountants, just to name a few.
Founders are told to do the following to handle their marketing:
Build a website with a DIY platform, it's easy. It's not.
Post reels daily on Instagram, and spend another hour a day engaging!
Build your email list ,and send mind blowing value packed emails weekly or more.
And on and on...enough to make you cry.
The modern truth is that all these things need to be done in some shape or form, some industries are more forgiving than others.
Let's keep in mind one of the recent marketing stats for business success, you must have at least 11 touch points to create a memorable brand, and generate income.
So that brings us to AI. A prayer answered in many ways to solve this huge marketing requirement to win in 2025 and beyond. The learning curve to get the knowledge upgrade is 10,000% worth it, it frees up time and improves the quality of your communications.
Remember communication is how we reach out to get our 11 touch points, so lets focus on making it the best we can.
Getting AI to fuel the needs of modern marketing, is what I'm writing about now, and I'm committed to sharing all I know.
Any business needs to adopt these five modern marketing actions to setup to win:
Shift your mindset from being a small business to a modern business.
Learn the new fundamentals of marketing 7 - 11 - 4, and understand it.
Nail your message for your ideal audience. Yes pick ONE only.
Setup a content schedule and stick to it. This is your money engine.
Train the bots and use AI to deliver the best marketing you have ever done.
Know that for the first time ever small businesses have access to power and marketing assets only large companies could traditionally afford. There is now more opportunity than ever for your to success. So much so that it can feel unnerving.
Lift you visions higher than you ever have and go for it.
Pro tip: If you can't think of a big vision ask AI to plot a success journey of your business to $1m then to $10m over 10 years. You might be inspired and see that success is just a matter of course.
Thanks for reading. ✈️ Let's get the jet!