Small Business Topics I Am Exploring to Help My Startup Clients Build Rocksolid Foundations for Withstanding an Uncertain Future
And..I decided to go all in on Bianca Rothschild.. more on that later.
1. Small Business Future Proofing
Most 'hot take' business coaching promoted online starts in the wrong place. Or skips the fundamentals of what it takes to build a rock solid business that can withstand the ups and downs of entrepreneurship, and the economy.
I'm working to create education and content to fill in the blanks, and also to address a huge elephant in the lounge room: Business has changed and lots of old business wisdom frankly does not apply anymore.
2. Generative AI in Small Business
@danielpriestly introduced me to @copy_ai in early 2022—since then following the public releases of all the big name generative AI models, like OPenAI, Claude and Gemini, I have literally 10x'ed in my ability to lead, create and communicate.
I'm constantly seeking ways to educate business owners on this 'pure magic' tool we have access to, and help them move past blocks, fear and small thinking to flourish exponentially.
3. Building Small Business Brands 🩷
Building a business brand is like discovering your life purpose, it takes some trial and error. On one level its just pick a brand colour and go. But really that's not a brand.
A brand is your vision, seed and guidon that informs every single decision you make and every single word you write for your business. It of course evolves over time, especially if you need to pivot at some point, but really if you do the best thinking and visioning early, your original dreams can last the distance.
It would be great to connect if you're also geeking out on these same topics—feel free to reach out!